Q2D’s initiative with IBM’s Innovation Centre for Education needed a digital introduction that made its purpose clear from the first visit and gave interested students a simple way to take the next step.
We created the Q2D website as a focused entry point: it introduces the initiative, provides a way to get in touch, and guides visitors toward the wider learning journey. The result is a concise first stop for a programme with much more to explore.
Our
Solutions
We designed a website that turns Q2D PEARL's six-level journey, from District to the Innovation Hub, into a clear and exciting path to follow.
Every section, from level details to badges and the Pearl Show, was built to help students and parents track progress and take the next step.
We designed a 360° brochure for Q2D, bringing its vision, the IBM ICE collaboration, and the student journey into one clear story.
The brochure explains how students progress through the programme, from assessments and badges to mentorship and innovation opportunities. It gives students, parents, and institutions a practical introduction to what Q2D offers.
We designed two brochures that translate PEARL's six-level journey into a story tailored for school students and college students separately.
Every page, from level breakdowns to the Innovation Hub and Pearl Show, was laid out to help students and parents see exactly where the journey leads.
We brought Q2D PEARL's launch to life on the ground, designing the entrance panels, LED wall, photo booth, podium, registration desk, and rollup standees that shaped the event experience. Every element carried the same brand language as the brochures and website, giving attendees a consistent, IBM-backed identity from the moment they walked in.
